FIFI LAPIN – TOPSHOP TOKYO

We’ve just finished a great project for Topshop with Fifi Lapin helping launch their new Shinjuku store in Tokyo. Working closely with the marketing team in the UK and Japan, Fifi chose 12 outfits (from their latest season) which were then used in various promo materials including in-store pos, mobile phone wallpapers, Topshop magazine, printed diaries and tote bags. Here you can see models wearing the outfits with Miss Lapin projected behind on the big screens at the Tokyo Girls Club exhibition. More pics on the way soon.